Wildstone is thrilled to announce its role as the Gold Event Sponsor for the highly anticipated 2024 World Out of Home Organization (WOO) Europe Regional Forum, taking place at the Melia Hotel in Milan from November 4-6, 2024. This marks WOO’s first in-person European Regional Forum, coming at a pivotal time for the out-of-home (OOH) industry.

According to WOO’s latest Global Expenditure Survey, Europe has now surpassed North America in Out of Home (OOH) advertising expenditure, reaching $10.3 billion in revenue. A key driver of this growth is the digitisation of the sector; in Europe, investment in Digital Out of Home (DOOH) infrastructure accounts for 39.2% of total OOH revenues, exceeding the global average.

As a leading owner of outdoor media infrastructure in Europe, with over 5,300 OOH assets in its portfolio, Wildstone is at the forefront of the sector’s digital transformation. Currently operating in six European countries, Wildstone partners with media operators by offering new OOH locations as well as the expertise and capital investment needed to digitise sites. This collaboration enables media owners to accelerate growth, boost revenue, and focus on their core business of selling OOH advertising, while Wildstone handles the digitisation and upkeep of the assets.

Ivo ter Wee, Business Development Director – Europe, Stefan Bergler, DACH Regional Director, and Lydia Thomas, Partnerships Manager UK, will represent Wildstone at the forum, where they will be available to discuss the company’s latest projects across various territories and explore opportunities for collaboration.

WOO Milan will be an insightful event, bringing together leading voices from across Europe. The forum will address several crucial topics relevant to the evolving OOH industry, including:

• Growing the Sector – working together and the important role of National Associations
  

• Maintaining OOH’s Competitive Advantage
  

• Driving OOH growth through Audience Measurement
  

• OOH – A natural home for great creativity
  

• Responding to the Sustainability Challenge
  

• Growing importance of Data usage in OOH
  

• Making OOH Easier to buy – The growing impact of Automation and Programmatic buying of OOH

As a Gold Event Sponsor, Wildstone looks forward to engaging with industry leaders at the forum. We’re eager to share insights and explore opportunities that will help shape the future of the OOH sector in Europe and beyond.